Creative strategist - #2634744

We are looking for an experienced Creative Strategist to own concept and content strategy across our portfolio of consumer healthcare and lifestyle brands.

You know how to turn a brand's positioning into ideas that stop the scroll. You think in concepts first, and then figure out the best format, channel, and creator to bring them to life. You're as comfortable building a content strategic framework as you are writing a script, and you know what make a best-performing content and to make ads that don’t look like ads.

What you'll do

• Own creative strategy across a multi-brand portfolio, defining the angles, territories, and content directions that drive each brand forward
• Develop and maintain creative frameworks that keep output consistent, scalable, and on-brand across markets
• Write briefs that give direction to protect the brand and the concept without killing the authenticity, and oversee the content production
• Translate trends and competitor research into actionable creative opportunities, identifying formats worth testing before they're saturated
• Lead UGC strategy end to end: brief development, creator selection, script direction, and format specs, especially for Meta and TikTok
• Source and manage relationships with UGC creators and influencers, ensuring the right creator-brand fit for each campaign
• Ensure all content meets brand guidelines and the compliance requirements of regulated health and supplement categories
• Collaborate closely with brand managers, designers, and performance marketing teams across markets

What we're looking for

• 4+ years of experience in Creative strategy, UGC strategy, or social-first content - ideally in DTC, consumer health, or e-commerce
• Deep, working knowledge of TikTok and Instagram content culture and Meta ad formats
• Strong creative judgment - you can articulate why a concept will or won't work, and push back when needed
• Proven experience briefing and managing UGC creators and/or influencers end to end.
• A portfolio of content you've conceived and briefed, with the thinking behind
• Experience working across multiple brands or markets simultaneously
• Familiarity with regulated categories (health, supplements, wellness) is a strong plus
• Fluent in English; additional European languages are a plus

What we offer

• Ownership of UGC strategy across an international, multi-brand portfolio
• A permanent role with a collaborative, international team
• Competitive salary in line with experience and local standards
• Office location in Haarlem, Munich, or Oslo

Interested?

Send us your CV and portfolio, and tell us about a piece of creator content you're proud of and why it worked.