Marketing & Communication Manager - Munich - #2084271

About The Organization

Green Business Certification Inc. (GBCI) is the premier certification body responsible for global delivery and quality oversight of green building and green business sustainability standards. Its integrated team of technical experts and market specialists administers credentials and certifications for the U.S. Green Building Council (LEED), the International WELL Building Institute (WELL Building Standard), International Finance Corporation (EDGE), SITES, TRUE Zero Waste, and IREE.

The U.S. Green Building Council (USGBC) is a global nonprofit organization based in Washington, D.C., working to improve human health, sustainability, and resilience in the built environment through its programs and standards including LEED, the most widely used green building rating system in the world. Today, people in over 180 countries and territories live, work, and learn in LEED certified buildings, communities and cities that protect our climate, health, and natural resources and enhance quality of life.

The Role

We are recruiting for a Regional Marketing & Communications Manager in Germany who will be responsible for marketing and communications campaigns in our European region. This is a critical role, newly created to help drive growth, brand awareness, and adoption of green building best practices. This position reports to the Vice President of Marketing with matrixed reporting into the Managing Director of our European business.

The Regional Marketing & Communications Manager is a unique role that combines hands-on execution to drive awareness, demand generation, and customer engagement. No two days will be alike in this fast-paced opportunity, and our ideal candidate will thrive in a team of mission-focused marketers while partnering with cross-functional teams to align regional marketing strategies with overall business objectives. While this is initially an individual contributor position—comfortable in both supporting strategic goals and doing the hands-on execution of campaigns—the Manager will have the opportunity to manage external agency partners and global Marketing & Communications colleagues to support shared successes across Europe.

The ideal candidate will be based in Germany, able to spend time in our Munich office two days per week and able to travel across the region.

Specific Responsibilities Include

• Strategic planning: Partnering with Marketing leadership to create a comprehensive marketing strategy in Europe to align with the organization’s overall goals
• Market analysis: Deep understanding of different market trends, customer behaviors, and competitor landscapes across the region
• Demand generation: Demonstrated experience designing and implementing demand gen campaigns in support of sales goals
• Communications: Strong writing and content development skills and experience working with social media and marcom strategies to elevate demand gen campaigns
• Brand positioning: Developing and maintaining a consistent brand identity that resonates with diverse target audiences in different markets
• Cross-functional collaboration: Working with regional sales teams and product leadership to ensure localized strategies align with the overall global marketing vision
• Performance monitoring: Tracking key performance indicators (KPIs) across markets to evaluate the effectiveness of campaigns
• Budgeting: Managing the marketing budget and allocating funds efficiently across different initiatives
• Events support: Understanding of events marketing strategies, notably around large-scale, flagship customer engagement events
  
  

Experience Requirements

• A minimum of 5 years of experience in marketing or communications, preferably in the real estate, technology or construction engineering sectors
• A “start-up” mindset with comfort working in more entrepreneurial environments
• Proven experience in developing and implementing effective marketing product launch strategies in Europe
• Exceptional leadership skills with the ability to work closely with a diverse, matrixed set of stakeholders
• Excellent communications and interpersonal skills
• Strong analytical skills and data-driven thinking
• Extensive demand generation experience through email marketing, in-region promotions and events
• Experience building sales enablement toolkits and go-to-market materials
• Demonstrated ability to responsibly manage multiple projects simultaneously and deliver expected outcomes within deadlines
• Professional experience in the building industry/real estate sector preferred
• Technical Marketing and Communication experience in:
• Developing marketing strategies to increase sales
• Managing marketing campaigns – overseeing the planning, development, and execution of marketing campaigns in several European regions
• Conducting market research: Gathering consumer insights and analyzing data
• Building brand awareness: Strengthening the brand and enhancing customer experience
• Driving revenue growth: Collaborating with sales team to drive revenue growth
• Allocating the marketing budget: Setting marketing goals and allocating the marketing budget
  

Other Required/Preferred Skills & Qualifications

• Strong written and verbal communications skills, with proficiency in both English and German
• Exceptional interpersonal skills including high level of professionalism, empathy and respect for others, active listening, and building effective working relationships
• Excellent analytical, problem-solving, and decision-making skills
• Attention to detail and ability to synthesize complex information
• Deep sense of personal responsibility and accountability for delivering high-quality work
• Eager, self-motivated, adaptive to change, receptive to feedback, and able to deal with ambiguity
• Proficient in the use of Microsoft Word, Excel and PowerPoint required
• Marketing leadership experience within the real estate, technology, sustainability or construction engineering sectors preferred
• Passion for sustainability and environmental stewardship
  
  

Education And Training Requirements/Preferences

• Bachelor’s degree in marketing, Business Administration, or related field
  
  

Details

• Full-Time, permanent, salaried position
• Location : Munich, Germany and remote (hybrid, work from the office couple days a week)
• Hours: 40 hours per week, including occasional evenings
• Travel : 25% estimated annual travel. Actual amount of travel required will be dependent on the market development strategy developed by this position