Marketing Excellence Manager DACH (f/m/d) - #2779146
Ipsen
Date: vor 9 Stunden
Stadt: München
Vertragstyp: Ganztags
To support our Strategic Business Excellence (SBE)-unit in Munich, we are looking for a
Marketing Excellence Manager DACH (f/m/d)
The role turns market, customer and business data into actionable insights that support strategic and commercial decisions across DACH, for both promoted and launch assets. It leads market research and competitive intelligence while developing dashboards and reporting tools that provide a clear, consistent view of brand and market performance.
Your responsibilities
Generate market research and competitive insights
Marketing Excellence Manager DACH (f/m/d)
The role turns market, customer and business data into actionable insights that support strategic and commercial decisions across DACH, for both promoted and launch assets. It leads market research and competitive intelligence while developing dashboards and reporting tools that provide a clear, consistent view of brand and market performance.
Your responsibilities
Generate market research and competitive insights
- Serve as the DACH contact for market research, customer insights and competitive intelligence.
- Manage qualitative and quantitative research with marketing, commercial teams and external providers.
- Monitor market, competitor and customer developments, turning findings into recommendations.
- Coordinate local research with Global functions and ensure compliance with applicable standards.
- Develop forecasts and scenarios for brands, line extensions, new indications and pipeline assets.
- Analyse market, sales, patient and prescription data, including LRx, to identify risks and opportunities.
- Produce and distribute reports that support performance tracking and business decisions.
- Provide analyses and insights for internal and global business reviews.
- Provide market insights, forecasts and performance analyses for brand plans.
- Help Brand Teams assess strategic options, opportunities and investment priorities.
- Contribute to consistent performance measures and clear, evidence-based recommendations.
- Supply market research, competitive insights and forecast assumptions for launch plans and business cases.
- University degree with an economic, marketing-oriented or scientific orientation
- Several years of experience in market research, marketing or forecasting in the pharmaceutical industry
- Good knowledge of the German pharmaceutical and healthcare market
- Experience in Marketing or Product Launch preferred
- Confident handling of the common MS Office programs (esp. Excel), reporting tools (e.g. Power BI) and pharma-specific market research tools
- Analytical and strategic thinking and acting
- Very good numerical comprehension
- Experience in international teams and interdisciplinary project groups
- Fluent in both German and English.
- A permanent employment contract in an international future-oriented and dynamic company
- A meaningful job with real added value for society and patients
- Personal development and the opportunity to actively contribute to the company's success
- A pleasant and personal working atmosphere
- Communication at all levels and an open corporate culture
- Up to 36 days off and vacation
- Hybrid working and flexible working hours
- Attractive and performance-related payment
- Company health management, sports offers and pension scheme
- Underground parking and many other benefits
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