Head of Brand (m/w/d) - #2778739

Your mission

Brand Fundamentals

• Refine brand platform: DNA, values, personality and tone of voice
• Own the brand identity system, visual and verbal, and its guidelines across all touchpoints
• Act as guardian of the brand, ensuring every expression reinforces the agreed positioning
• Partner closely with the Head of Design to translate the brand's design DNA and collection intent into storytelling
  
  

Media: Paid, Owned & Earned

• Define and steer an integrated media strategy balancing brand building and performance
• Paid: plan and optimise media investment (print, digital, social) against clear KPIs
• Owned: lead the website, including e commerce, and selling channel and social platforms as editorial brand spaces, from content to community
• Earned: initiate & execute an organic powerful global PR & Influence strategy in collaboration with editors, journalists, talents and ambassadors
• Measure share of voice, reach, engagement and contribution to traffic and sales
  
  

Content Factory

• Set the artistic direction for all brand content: campaigns, still life, film, editorial and social assets
• Build an agile production model (in-house and agencies) delivering platform-specific content at the right pace and cost
• Brief and direct photographers, stylists, writers, filmmakers and creative agencies
• Manage the asset library and its adaptation by market and channel
  
  

Experiences & Hospitality

• Design and deliver signature brand experiences: launches, client events, previews, trunk shows and private dinners
• Develop hospitality programmes that bring the brand's effortless, joyful spirit to life
• Identify and manage partnerships and collaborations (hospitality, art, lifestyle) that elevate desirability
• Measure the impact of events on client acquisition, conversion and loyalty
  
  

Brand Scenography

• Define the brand's retail expression and visual merchandising guidelines for boutiques, shop-in-shops and wholesale corners
• Lead the concept and roll-out of pop-ups, windows and seasonal installations with the Retail and Commercial teams
• Ensure a consistent, premium in-store experience across own retail and wholesale partners
  
  

Trade Marketing

• Develop sell-in and sell-out tools for independent jewellers and department stores: collaterals, catalogues, displays and POS kits
• Support the Commercial team with co-marketing plans and partner activation by market
• Equip sales teams with brand and product storytelling and training tools
  
  

Clienteling & CRM

• In close partnership with the Commercial Director, define the client strategy across the lifecycle: acquisition, conversion, retention and VIC development
  
  

Own CRM: client data, segmentation, journeys and personalised communications

• Develop high-touch clienteling tools: invitations, previews, discreet communications, bespoke and Atelier storytelling
• Initiate Communication Partnerships to foster brand image and recruit new clientele
• Track client KPIs: retention, repurchase rate and client value
  
  

Team Leadership & Marketing Management

• Own the annual brand plan, budget and go-to-market calendar, in collaboration with cross-functional teams
• Ensure brand investment is effective, measurable and aligned with commercial priorities
• Build and lead a high-performing marketing team and agency ecosystem, with clear roles and KPIs
• Foster a culture of creative excellence and commercial accountability
• excellence and commercial accountability
  
  

Your profile

Experience & Expertise

• Senior marketing leader in fine or high jewellery, watches or luxury fashion
• Proven 360° track record: brand platform, media (paid, owned, earned), content, events, retail scenography and CRM
• Experience leading artistic direction with creative talents and agencies
• Experience deploying marketing across multiple markets (Europe and US) and channels (retail, wholesale, digital)
  
  

Skills & Attributes

• Strong aesthetic sensibility and creative judgement, balanced with commercial and analytical rigour
• Refined understanding of luxury codes, storytelling and client experience
• Digital and data fluency: performance media, social, e-commerce and CRM tools
• Credible partner to the CEO, Head of Design, Commercial Director and leadership team
• Inspiring leader able to build and develop a team and manage agencies
  
  

Additional Requirements

• Willingness to travel, with permanent base in Munich
• German and English language skills
• Established relationships within the luxury, media and influence industries are a plus
  
  

Why us?

Become part of the success story of TAMARA COMOLLI and seize the unique opportunity to take an iconic luxury brand to the next level. This is an exciting opportunity to shape the future of the brand while driving your own professional and personal development.

In addition to an inspiring working environment, we offer attractive benefits, including a public transport allowance, gym membership, BONAGO benefit card, opportunities for professional development and flexible home office arrangements.

About Us

TAMARA COMOLLI is THE brand for extraordinary jewellery, outstanding gemstone combinations and playful yet sophisticated designs. Become part of the phantastic team!

We are looking forward to your application.