Head of Marketing DACH - #2711757

Our client (German branch of the French Group) is looking for a B2B Head of Marketing for the DACH region. The company has a strong established presence with over 200 customers and aggressive growth goals. Marketing (content creation, trade shows, partnerships...) is a strategic pillar for achieving its ambitious goals. They are a leading company offering SaaS solutions since 2005.

The mission is for 2 years (maternity leave cover)

Your tasks

• Content Marketing and SEO

- White Papers / Guides / E-Books: Initiate and produce ranges of content with high value added for the DACH market (white papers, thought leader opinion, guides, E-books, etc.). Recruit and direct the appropriate service providers for each new content (journalists, experts, etc.).

- Website: Take care of the website content and monitor/optimize SEO performance.

- Blog: Create new content for the blog and posts on various social networks and drive a team of external copywriters.

• Brand Marketing / Digital Marketing

- Follow-up (in Hubspot and Salesforce) the SEA campaigns (Google Ads, Linkedin Ads) managed by the corporate marketing team at the Group level, and closely collaborate with the Sales team to ensure the qualification of leads is done efficiently and rapidly.

- Organize and realize the collection of customer testimonials (written or videos) and reviews by business industry.

- Create communication materials for the DACH sales team (brochures, PPT presentations, etc.) including search for service providers (design, layout, printing).

- Continuous updates of the News section of the DACH website.

• Event Management

- Organize the presence of organization on professional events (trade shows, congress, etc.) by providing adequate promotional material (hop-up, banners, leaflets, booth setup, etc.)

- Organize client events: company Day, Customers Breakfast.

• Professional Associations and Partnerships

- Identify and develop partnerships with relevant professional associations linked to our target markets (Telecommunications, Utilities, Cleantech, Energy, HVAC,...)

Your profile

➔Bachelor/Master in Marketing / Communication

➔4-5 years of marketing experience in B2B (ideally for a SaaS company) with a real taste for content marketing production and promotion and good SEO skills.

➔Business-oriented vision

➔Language: German (mother tongue), English (Fluent)

➔Excellent written and oral communication skills, meticulous, versatile, operational, autonomous, proactive, sense of responsibility, open-minded, team-spirited.

➔Travel-Requirements: Occasional trips to Group Headquarters in France (2 or 3 times a year) + Ramp-up in Munich and in Paris.

What we offer

➔An interesting and challenging role where you can make a difference:

➔A single market-oriented solution, so you can operate on a meaningful content level

➔Multiple verticals which differ in requirements and business challenges, keep it interesting

➔A position with wide variety of responsibilities to create the foundation for our growth

➔Start-up culture and agility of the German branch in combination with the advantages and security of an established medium-sized SaaS company

➔Sophisticated marketing technology in place: Hubspot / Salesforce / Linkedin

➔Young and dynamic team with a healthy and sales-oriented corporate culture

➔Office in the center of Munich

➔Team building events / after-work activities

➔Personal development as part of company's ambitious growth goals