Senior Field Marketing Manager - #2683919

Diligent is seeking a Senior Field Marketing Manager (German-speaking) to join our Field Marketing department. This is a role for someone who thrives on partnering with Sales, engaging target accounts, and turning marketing activity into measurable revenue impact.

As Senior Field Marketing Manager, DACH, you'll play a key role in driving pipeline acceleration and bookings across Germany, Austria, and Switzerland. You'll focus on moving engaged accounts and existing pipeline through the funnel, creating opportunities for Sales through targeted ABX motions, strategic events, and opportunity-acceleration programs. Working closely with DACH Sales leadership, SDR/BDR, and central Demand Generation teams, you'll combine strong sales partnership with hands-on execution and data-driven follow-through to deliver measurable results

This role is based in Munich and operates on a hybrid model, with 50% office-based work required. Regrettably, we are unable to provide visa sponsorship, so you must already be eligible to work in Germany.

Here's a breakdown of what you'll do (not all of it, just the important stuff):

Pipeline acceleration & conversion

• Own regional targets for opportunity progression and bookings in partnership with DACH Sales leadership
• Design and run ABX programs for top target accounts, aligning outreach, content, and events to buying committees and active deal cycles
• Build and execute programs to re-engage stalled opportunities and push deals through late funnel stages (proof of value, executive alignment, procurement)
• Partner directly with Sales and SDR/BDR on account-level plays that move qualified pipeline to close
  
  

Field programs & events

Plan and deliver a DACH field calendar weighted toward late-funnel engagement:

• Diligent-hosted roundtables, executive dinners, and customer/prospect briefings tied to active deals.
• Strategic third-party events and associations relevant to governance, risk, compliance, and audit buyers
• Account-specific workshops and briefings designed to accelerate named opportunities
• Own the end-to-end event lifecycle: briefing, invitation strategy (targeted at active pipeline/TAL accounts), on-site execution, lead capture, and structured post-event follow-up
• Ensure every field activity has a clear pipeline or bookings objective tied to a specific account or deal stage — not just awareness or brand reach
  
  

GTM alignment & stakeholder management

• Act as the primary marketing counterpart to DACH Sales leaders and SDR/BDR managers, building trust-based relationships
• Co-build target account lists and territory plans with Sales, prioritizing accounts already in active buying cycles
• Localize sales plays, competitive positioning, and customer proof points for the DACH market to support deal progression
• Partner with central Demand Generation only where needed for programmatic/campaign air cover (e.g., email nurture support) — this role is not responsible for SEO/SEM, paid media, or website optimization but is heavily invested in strategy and performance associated with these channels
  
  

Budget management & ROI

• Own and manage the DACH field marketing budget, prioritizing spend on programs with a direct line to pipeline conversion and bookings
• Build business cases for event and program investment based on account-level pipeline impact.
• Track spend vs. plan and report on program performance: opportunity progression, pipeline acceleration, bookings, and ROI
• Recommend what to scale, optimize, or stop based on conversion results rather than top-of-funnel volume metrics
  
  

Data, process & martech

• Use Salesforce and relevant sales/marketing tools (e.g., 6sense/intent, Outreach, Gong) to monitor account engagement, buying signals, and deal momentum
• Support SDR/BDR sequencing and follow-up on field-driven leads and meetings
• Ensure clean campaign setup and accurate reporting on pipeline influence and acceleration, working with Marketing Operations
• Contribute to field marketing playbooks and templates focused on opportunity acceleration and sales partnership best practices
  
  

These are the essentials you'll need to get an interview:

• 5–7 years of B2B marketing experience within the GRC domain, including at least 3 years in field, ABM, or regional marketing roles with a strong focus on pipeline and revenue
• Need to have field marketing region across the DACH region (would consider 2 of the 3 markets)
• Running programs that accelerate active opportunities and drive bookings — not just top-of-funnel lead generation
• Partnering directly with Sales leadership to co-own targets, territory plans, and account strategy
• Strong understanding of B2B SaaS sales cycles and complex, multi-stakeholder buying journeys (ideally in governance, risk, compliance, audit, or adjacent enterprise software)
• Experience using Salesforce
  
  

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you're not just building the future - you're an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
  
  

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney.  To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and US EEOC's Know Your Rights. We are a drug free workplace.

We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

To support a fair and consistent hiring process, we use AI and digital automated tools to assist our recruitment team in organizing candidate data, surfacing relevant applications, coordinating interview scheduling and summarizing interview notes. All final screening, evaluation, and hiring decisions are made by humans on our team. To learn more about how we collect, protect, and process your information, please review our Candidate Privacy Policy.

At Diligent, we recognize the value of a diverse global workforce. Visa sponsorship may be available for select positions based on business needs and specific role requirements. Sponsorship decisions are evaluated on a case-by-case basis, and eligibility should not be assumed for all opportunities.

Recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes