Vice President Traffic Acquisition (All Genders) - #2227663

Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description

Join us as Vice President of Traffic Acquisition (All Genders) and lead high-impact, data-driven strategies to fuel our growth. In this pivotal role, you'll scale acquisition across digital, offline, and CRM, driving profitable customer engagement. As a senior leader in the organization, you will collaborate with cross-functional teams to shape and execute innovative strategies that give us a competitive edge in e-commerce.

Key Responsibilities

Traffic Acquisition:

• Develop and implement a comprehensive traffic acquisition strategy that spans digital, offline/ATL, and CRM channels.
• Continuously identify and test new growth levers to drive scalable, high-quality traffic with strong ROI.
  
  

Digital Marketing Leadership:

• Oversee performance marketing channels, including paid search, paid social, programmatic advertising, and affiliate marketing.
• Optimize campaigns to maximize ROI, ensuring efficient customer acquisition costs.
  
  

Offline and ATL Campaign Management:

• Lead offline marketing initiatives such as TV, radio, OOH, and print to enhance brand visibility and drive incremental traffic.
• Manage Retail Media relationships with our supplier, positioning our in-house agency zooMedia Services as the agency of choice.
• Together with Marketing Intelligence Teams, develop and refine attribution models to measure and optimize ATL campaign effectiveness.
  
  

CRM and Retention Marketing:

• Develop robust CRM strategies to nurture customer relationships, enhance retention, and increase CLV.
• Leverage data and insights to create personalized marketing campaigns that drive customer loyalty.
  
  

Data-Driven Decision Making:

• Utilize analytics and insights to monitor channel performance, identify trends, and inform decision-making.
• Develop reporting frameworks to provide visibility into key metrics such as traffic, conversion rates, and CLV.
  
  

Team Leadership and Development:

• Scale and inspire a high-performing acquisition team, fostering a culture of innovation and relentless optimization.
• Provide mentorship and development opportunities to ensure continuous team growth.
  
  

Cross-Functional Collaboration:

• Partner with product, analytics, merchandising, and customer experience teams to ensure cohesive execution of acquisition strategies.
• Align efforts with company goals to deliver exceptional business results.
  
  

Qualifications

• 10+ years in high-growth digital marketing or traffic acquisition, with a proven track record of driving profitable customer growth at scale.
• Strong expertise in digital marketing channels, offline/ATL campaigns, and CRM/retention strategies.
• Data-driven mindset with proficiency in analytics tools and platforms.
• Exceptional leadership skills with experience managing and scaling diverse teams.
• Strategic thinker with the ability to balance short-term wins with long-term vision.
• Excellent communication and stakeholder management skills.
• Background in e-commerce or a related industry is highly desirable.
  
  

Additional Information

Additional Information:

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:

20% discount in our zooplus shop

Internal and external training

Team events

28 vacation days and days off on 24th and 31st of December

Corporate rates at a local gym chain (Body & Soul)

Company mobile phone for work and personal use

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok, and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.