Director, Regional Marketing (Munich, Germany or Remote, EU) - #2213989

About U.S. Green Building Council (USGBC) and Green Business Certification Inc. (GBCI)

USGBC builds a future where the built environment supports a healthy, sustainable world.

At USGBC, we are committed to transforming how buildings and communities are designed, built, and operated to improve quality of life. Through LEED—the world’s most widely used green building rating system—as well as education, advocacy, and research, we are driving forward a healthier, more equitable, and resilient world.

GBCI is the premier certification body responsible for global delivery and quality oversight of green building and green business sustainability standards. Its integrated team of green building specialists administers credentials and certifications for USGBC (LEED), the International WELL Building Institute (WELL Building Standard), PERFROM, Finance Corporation (EDGE), PERFORM, PEER, Sustainable SITES, TRUE Zero Waste, and Investor Ready Energy Efficiency (IREE).

We are dedicated to hiring passionate and talented individuals who share our vision for environmental stewardship and impact. Our organizations offer a purpose-driven culture where you can grow your career and make a meaningful difference.

How You'll Make An Impact

The Director of Regional Marketing will lead and execute marketing initiatives within the 5 regions where USGBC/GBCI operates: North America, LATAM, Europe, India/MENA/South Asia and North Asia. This leadership role combines strategic thinking with hands-on execution to drive brand awareness, demand generation, and customer engagement globally. The ideal candidate will have proven experience leading a global team and managing demand generation-focused campaigns to drive revenue attainment and customer engagement in a matrixed organization structure. This individual will have a keen understanding of how to drive marketing attribution across the funnel—through online and offline campaigns (e.g., email marketing, events)—and manage programs and results through the martech technology stack.

The ideal candidate will thrive in a fast-paced environment, collaborating with cross-functional teams across the globe to align regional marketing strategies with overall business objectives. This critical leadership role will set the tone for results-driven behaviors and collaboration with colleagues in the Marketing and Communications team, product management and regional growth/sales leaders across countries.  

Responsibilities

Regional Strategy & Execution

• Create a comprehensive marketing strategy in each region where USGBC/GBCI operates that aligns with the organization’s overall goals and considers unique market dynamics in each region.
• Develop and implement comprehensive marketing plans tailored to the region's unique needs, customer base, and market trends. 
• Lead a team of regional marketing professionals with keen sensitivity to cultural differences, country-specific marketing playbooks and promotions best practices.
• Align regional marketing strategies with global or national campaigns to ensure brand consistency. 
• Identify opportunities for market expansion and local partnerships to drive brand presence. 
• Partner closely with sales and go-to-market leadership in-country and in-region to drive revenue and customer acquisition.
  
  

Campaign Management

• Plan and execute multi-channel campaigns, including digital marketing, events, communications and in-person activations. 
• Manage regional advertising, sponsorships, and promotional activities to maximize ROI. 
• Collaborate with sales teams to design and implement initiatives that generate leads and support pipeline growth. 
  
  

Content & Communication

• Work with the centralized marketing communications and creative services teams to create and localize marketing collateral, including brochures, email campaigns, presentations, and website content, to resonate with regional audiences. 
• Serve as the regional point of contact for marketing communications, ensuring messaging aligns with local culture and preferences while adhering to corporate brand and comms standards.
  
  

Performance Analysis & Reporting

• Track and analyze the performance of regional marketing campaigns, leveraging data to inform future strategies. 
• Report on key metrics and provide actionable insights to stakeholders. 
• Tracking key performance indicators (KPIs) across markets to evaluate the effectiveness of marketing campaigns and make necessary adjustments. 
• Managing the regional marketing budget and allocating funds effectively across different initiatives with a focus on cost optimization.  
  
  

Team Leadership & Collaboration

• Lead and manage a team of regional marketing managers, providing guidance and development opportunities. 
• Collaborate with global marketing, sales, and product teams to align objectives and share best practices. 
  
  

Must-Have Qualifications

• Bachelor’s degree in marketing, Communication, Business, or a related field; MBA or advanced degree is a plus.
• 10 years of marketing experience, including a minimum of 5 years of experience in a global leadership role managing a team.
• Current client-side leadership experience in a global products organization with a minimum of $75M in revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors.  
• Experience working with sales operations and marketing funnel management.
• Proven experience in developing and implementing effective best marketing practices, tools, and strategies designed for regional acceleration.
• Strong analytical and strategic thinking skills, with the ability to derive actionable insights from complex data. 
• Exceptional leadership skills with the ability to manage and inspire a diverse team. 
• Demonstrated ability to responsibly manage multiple projects simultaneously and deliver expected outcomes within deadlines. 
• Exceptional written and verbal communication skills. 
• Experience with CRM tools including Salesforce, Pardot, etc.
  
  

Preferred Skills & Qualifications

• Strong written and verbal communications skills, including effective presentation skills, in English. German or other language proficiency also highly desired.
• Exceptional interpersonal skills including high level of professionalism, empathy and respect for others, active listening, and building effective working relationships.
• Excellent analytical, problem-solving, and decision-making.
• Attention to detail and ability to synthesize complex information.
• Deep sense of personal responsibility and accountability for delivering high-quality work.
• Eager, self-motivated, adaptive to change, receptive to feedback, and able to deal with ambiguity.
• Passion and commitment to USGBC/GBCI mission.
  
  

EEO Statement

The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.