Senior Manager Brand & Marketing - #2213450

WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Brand & Marketing (m/w/d). For more information visit www.wrc.com.

All the responsibilities we'll trust you with:

Brand Strategy & Audience Engagement

Develop and execute WRC’s global marketing strategy, driving brand growth and audience engagement. Lead integrated multi-channel marketing campaigns, ensuring consistent messaging and maximum impact across digital, social, and traditional platforms. Work closely with commercial and content teams to align marketing initiatives with sponsorships, partnerships, and revenue objectives. Oversee the creation of engaging content, storytelling, and brand activations that captivate fans and commercial stakeholders alike.

Partnership & Sponsorship Marketing

Collaborate cross-functionally to create compelling partner and sponsorship activations that enhance brand visibility and partner value. Develop co-branded campaigns with sponsors and broadcasters, ensuring seamless integration into WRC’s global marketing efforts. Strengthen relationships with media outlets, trade partners, and industry stakeholders to amplify WRC’s presence across motorsport and entertainment platforms.

Innovation, Insights & Performance Analytics

Stay ahead of industry trends, digital advancements, and fan engagement strategies to continuously evolve WRC’s marketing approach. Utilize audience insights and campaign data to optimise marketing strategies and improve performance. Collaborate with internal teams to turn research and insights into effective, data-driven marketing strategies.

Your areas of knowledge and expertise that matter most for this role:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 7 years of experience in marketing roles within sports, events, entertainment, or media industries.
• Proven ability to build and execute high-impact marketing strategies that drive brand growth and audience engagement.
• Strong expertise in sponsorship marketing, partner activations, and commercial collaborations.
• Excellent verbal and written communication skills in English (additional languages are an advantage).
• Excellent communication, storytelling, brand messaging, and project management skills.
• Ability to manage multiple projects in a fast-paced, collaborative environment.
  
  

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.