Digital Ad Manager - Home Office (fixed-term) - #2170950
ResMed
Date: vor 15 Stunden
Stadt: München
Vertragstyp: Ganztags
Arbeitsplan: Volle Tag

Let's Talk About The Role
Seeking a data-driven digital marketer with a strong focus on performance and ROI. We’re looking for a confident and capable marketing professional to step into a 12-month maternity leave cover role, driving direct-response digital campaigns across the UK and Europe for a global healthcare brand
Let’s Talk About Responsibilities
Seeking a data-driven digital marketer with a strong focus on performance and ROI. We’re looking for a confident and capable marketing professional to step into a 12-month maternity leave cover role, driving direct-response digital campaigns across the UK and Europe for a global healthcare brand
Let’s Talk About Responsibilities
- Plan, implement, and evaluat digital marketing campaigns and activities based on overarching marketing strategies (focus is the Europe and UK market) with an emphasis on return on investment
- Analysis and optimization of digital marketing initiatives to enhance performance and make data-led decisions, while considering specific requirements and regulations in the healthcare industry
- Provide consultation, creative support, and effective collaboration on multimedia campaigns with a view to driving return on marketing investment
- Manage and coordinate digital marketing activites including implementation, ongoing optimization, monitoring, and reporting based on measurable objectives.
- Cooperate and coordinate with relevant marketing and cross-functional teams including agencies and platform partners
- Data-driven control and execution of global activities within budget and timeline constraints
- Coordination with experts in different areas
- Identification of new trends and current developments and apply theseto address the needs of target audiences
- Sharing global best practices with consumer marketing teams and integrating innovative solutions into the marketing strategy
- Ensuring compliance with data protection regulations, industry regulations and internal data privacy policies in all digital marketing activities
- Bachelor’s degree (Business or Marketing education)
- Minimum of 5 years of related experience (Digital Marketing or related field)
- E-commerce experience and a strong understanding of the channel as a sales driver are considered a significant advantage
- Understanding of health care industry regulations as it relates to advertising and Marketing favoured
- Product knowledge desirable
- Proficient in Microsoft tools and in Google suite including Search Engine Advertising (SEA)
- Minimum requirement of a European language and English to a conversational level
- Experience with Affiliate marketing sort but not essential
- Experience working in a Global team structure preferred but not essential
- Attractive compensation; this is a parental leave replacement, therefore the position is (for the time being) temporary
- 30 days of vacation plus December 24th and 31st to ensure sufficient time for relaxation and personal interests
- Two additional days of volunteer leave for your voluntary work
- The opportunity to participate in the share purchase program and benefit from the company's growth opportunities
- A flexible benefits program from which you can individually compile your personal benefits. You can choose from childcare subsidies, sports activities, restaurant vouchers, and company bike leasing
- Mental health support through TELUS Health, which offers you and your family support in various areas of life
- Extensive training and development opportunities, including access to LinkedIn Learning, to continuously expand your skills
- Regular events like our legendary New Year's Eve party to strengthen team spirit and make new connections
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