Marketing Manager - #2170415

Location:

 Remote-first (preferred locations: UK, EU). Occasional travel for team summits and customer events.

About Netop:

 Netop is a secure remote access platform trusted by banks, governments, and critical infrastructure worldwide. After decades of legacy success, we are relaunching under independent leadership with a sharp product strategy, global customer base, and private equity backing.

You’ll be joining a founder-style executive team rebuilding a lean, modern company from the ground up. Our Managing Director is driving this transformation with strategic clarity and day-one urgency — and now we need marketing to match.

Why This Role Exists:

We're not looking for “brand guardians” or “culture champions.” We’re looking for a marketer who ships. One person who can turn vision into pipeline, events into leads, and content into momentum — fast. You will work directly with the MD to craft and execute our go-to-market across channels, countries, and verticals.

This is a rare opportunity to build something real and strategic — without layers of approval or bureaucracy. You’ll be our first dedicated marketing hire, with full visibility into product, sales, and leadership.

Your Mission:

• Stand up our lead generation engine and marketing ops stack.
• Drive visibility around our product relaunches and international events.
• Create assets, content, and campaigns that help our sales team close and our brand cut through.
• Build the foundations of a scalable GTM machine — but stay hands-on and executional for now.

What You’ll Own:

• Campaign Execution: Run multi-channel marketing campaigns across email, LinkedIn, events, and SEO.
• Sales Enablement: Create one-pagers, landing pages, messaging docs, pitch decks, and FAQs tailored to regulated and legacy-heavy buyers.
• Lead Gen Infrastructure: Set up and run HubSpot workflows, lead scoring, nurture sequences — fully integrated with Salesforce.
• Product Marketing: Translate features into customer value. Localize and tailor messaging to IT leaders, sysadmins, and compliance-sensitive buyers.
• Event Marketing: Plan and execute around global events, including pre/post comms and lead capture mechanics.
• Reporting & Iteration: Monitor funnel performance (MQL → SQL → win), test what works, and adapt fast.

What Success Looks Like:

• Our events events are fully marketed with clean landing pages, automated follow-ups, and measurable lead conversions.
• Sales gets what they need — decks, sheets, value props — when they need it.
• Every campaign has a KPI, and every KPI has an owner (you).
• Our CRM and automation stack runs clean, fast, and without marketing bloat.

Who You Are:

• 5+ years in B2B SaaS marketing, ideally in technical, regulated, or infrastructure-heavy markets.
• You’ve been the first or only marketer before — you know how to build from zero and aren’t afraid to get your hands dirty.
• You’re a doer with sharp instincts — for content, lead flows, messaging, and timing.
• You understand how product, sales, and marketing intersect, and you play well with all three.
• You write clean copy, love systems, respect data, and don’t take yourself too seriously.

Nice to Have:

• Experience with secure remote access, endpoint security, or zero trust tech.
• Built marketing in carve-out, scale-up, or post-M&A contexts.
• Fluent in Salesforce, HubSpot, Notion, Canva/Figma, and campaign reporting tools.

What You’ll Get:

• A seat at the table — you’ll work directly with the MD to shape our GTM engine.
• A front-row role in a global relaunch — with real customers, real product, real urgency.
• Room to grow — into Head of Marketing or to build your own team over time.
• Competitive compensation, PE-backed runway, and autonomy to build your playbook.

To Apply:

Send us your CV and a short note explaining how you’d turn our Relaunch campaign into pipeline. Bonus if you attach a content piece or email you’ve written.

We believe diverse perspectives build stronger companies. If you’re passionate about building meaningful tech but don’t tick every box, we still encourage you to apply. Talent grows in many forms — and we’d love to hear your story.

• Netop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members, regardless of background, identity, or experience level.