Marketing Associate (f/m/d), Omnichannel, Region Germany - #2141407

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Working within a multi-functional team in the Munich office and across EMEA regional Marketing and Commercial departments, the successful candidate will play a key role in Ralph Lauren's growth acceleration in Region Germany (18 countries across DE, CH, Austria etc) by driving the omnichannel strategy focusing on physical retail distribution across full price stores, outlets, departments stores and multi-brand specialists.

Operating in such a highly competitive environment, the successful candidate will strive to make the marketing activities meet the expectations of Ralph Lauren customers and clients who expect the best offline consumer experience that embody Ralph Lauren's timeless elegance and unique lifestyle proposition.

What you will do

• Implement regional marketing strategies and manage seasonal marketing plans across all channels for Germany
• Drive marketing partnerships with major wholesale accounts across digital and physical channels
• Support event planning and execution, including customer-facing activations & new store openings
• Coordinate with PR, Visual Merchandising, and Creative teams to execute omni-channel marketing campaigns plans
• Monitor and manage marketing budgets
• Analyze campaign results, market trends and consumer behavior
  
  

Experience, Skills & Knowledge

Your Profile

• 1-2 years of experience in marketing roles with luxury lifestyle/fashion brands
• Proven track record of success in project management
• Good understanding of omni-channel eco-system (DTC & Wholesale) online and offline
• Strong presentation and communication skills
• Fluent in German and English (written and spoken). Any additional language is a plus.
• Bachelor’s / master’s degree in marketing or related field
  
  

Are you interested in working for one of the world's most successful fashion brands and continuing your career in an international environment with varied tasks? We value the talent of each individual and therefore offer many exciting opportunities for individual development. We believe that our employees are the key to achieving our business goals and therefore contribute to the success of our company. If you would like to become part of our unique success story and join our dynamic team of experts, we look forward to receiving your application, stating the possible starting date and your salary expectations.