Brand Activation & Partnerships Manager - #2133946

Do you get excited about turning creative partnerships into real-world impact? Love the idea of shaping campaigns that span markets, teams, and timelines? Then keep reading—we’ve got just the role for you.

We’re on the hunt for a Brand Activation & Partnerships Manager with a sharp eye for detail, a flair for storytelling, and a passion for building meaningful brand moments. This is a hybrid role where you’ll work across markets, channels, and departments—playing a key part in both our trade marketing initiatives and our co-branded partnerships. If you love turning big ideas into even bigger impact, keep reading.

What You’ll Do

Country Marketing Execution

• Support the rollout of multi-channel campaigns across global markets (think: DACH, UK, France, Spain, Italy, Scandinavia, Benelux, Baltics, US, China).
• Adapt global assets to fit local market needs—respecting culture, context, and retail realities.
• Work closely with regional sales and marketing teams to localize strategy and make sure we’re speaking the right language (sometimes literally).
• Help organize events, pop-ups, trade shows, and other real-life moments that bring the brand to life.
• Monitor campaign performance and partnerships across markets—spot the insights, share the learnings, and help us do it even better next time.
• Track seasonal trade marketing activity and support our retail partners with engaging, on-brand promotions.
• Collaborate with internal teams (creative, e-comm, product, operations) to keep everything aligned and on time.
  
  

Commercial Partnerships Marketing

• Own the day-to-day on co-branded products and licensing partnerships—from planning and asset coordination to post-launch reporting.
• Act as the bridge between internal teams and external partners to keep campaigns aligned, creative, and cohesive.
• Coordinate timelines and marketing deliverables for collabs that get people talking (and shopping).
• Ensure every touchpoint—from product to campaign—is true to the collab’s concept and our brand’s voice.
• Manage agency relationships and production partners tied to partnership campaigns.
• Help run internal briefing processes and keep everything moving forward, on track, and beautifully executed.
  
  

What We’re Looking For

• 2–4 years of experience in marketing—ideally in lifestyle, fashion, or consumer goods.
• A solid multitasker and project juggler. You’re comfortable in spreadsheets and brainstorms.
• Experience working cross-functionally and partnering with external stakeholders.
• Familiarity with marketing platforms and tools (CMS, analytics, project management software, email platforms, etc.).
• Fluent in English. (Extra languages? Big plus.)
• Proactive, creative, hands-on—and not afraid to roll up your sleeves.
• A team player with a passion for bringing brands together and making ideas happen.
  
  

If this sounds like your kind of challenge, and you’re ready to help us shape the future of happy partnerships—let’s talk.

Happy Socks aims to spread happiness by turning an everyday essential into a colorful design piece. The business is built on foundations of rigid quality standards, craftsmanship and creativity that are transferred into the products by a talented team of creatives. The products feature endless variations of models and designs, using a broad spectrum of color combinations and original patterns.