Team Lead CRM Campaign Management South-West (all genders) - #2123827

Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description

Leadership and Team Management:

• Guide a team of CRM Campaign Managers in the region, fostering a collaborative and high-performance culture.
• Provide agile troubleshooting and foster a culture of knowledge sharing and best practice adoption across diverse teams and regions.
• Coordinate tasks and topics at the regional level, including CRM planning and exchange with Country Heads for local activities and promotions.
• Manage feedback and coordinate individual team members.
  
  

CRM Campaign Management:

• Drive the business for manual Campaign Management by implementing Central Campaign activities and local activities based on country needs.
• Support manual and automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
• Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
• Monitor campaign performance to ensure consistency, streamline monitoring, and leverage insights for impactful interactions and knowledge sharing across regions and with other Team leads and CRM Campaign Managers.
• Benchmark and provide new ideas for touchpoints in A/B test scenarios.
  
  

Optional Support:

• Plan, execute, A/B test, and analyse sampling/inserts into parcels (e.g., Own Brand brochure, new customer leaflet, food samples).
• Manage postal print mailings from conception to execution and reporting, including agency selection, graphics briefing, coupon code generation, customer segmentation, send-out, and results analysis. Act as the single point of contact for external print agencies.
  
  

Qualifications

• 5+ years of CRM experience, with a proven track record of leadership and team management.
• BSc+ degree in business administration, e-commerce, marketing, technology, or a related field.
• Proficiency in customer data and CRM processes, ideally with experience in FMCG; analytical mindset and enthusiasm for understanding customers and driving Customer Lifetime Value.
• Fluent in English; Spanish is a plus. International mindset with a demonstrated ability to work across diverse teams and regions.
• Demonstrated experience in managing complex, high-impact projects.
• Passionate, with high ambition towards first-class strategy and execution.
• Creative and pragmatic problem solver - not just a passion for "managing managers."
• Hands-on, agile, and quick thinker with solid conceptual skills and proven ability to derive them into concrete plans.
• Excellent communication skills.
• Possessing a high level of integrity and ethics.
  
  

Additional Information

Additional Information:

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:

20% discount in our zooplus shop

Internal and external training

Team events

28 vacation days and days off on 24th and 31st of December

Corporate rates at a local gym chain (Body & Soul)

Company mobile phone for work and personal use

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok, and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.