Outbound & Email Campaign Manager - #2123487

Outbound & Email Campaign Manager at Startup Events GmbH (Bits&Pretzels)

Requirements

Location: Only for applicants from Germany

Language: German - Native speaker, English - Fluent

• Email Marketing Expertise: Proven experience in planning and executing successful email marketing campaigns, including automation and lead nurturing workflows.
• Analytical Skills: Ability to analyze campaign performance data and derive actionable insights for continuous improvement.
• Proficiency with Tools: Experience with email marketing platforms (HubSpot is a plus) and analytics tools such as Google Analytics 4.
• A/B Testing Knowledge: Skilled in testing variables to optimize results.
• Organizational skills: Strong ability to manage multiple campaigns simultaneously and meet deadlines effectively.
• Collaborative Mindset: Skilled in working cross-functionally and communicating insights effectively to diverse teams.
• Compliance Awareness: Solid understanding of GDPR and other email marketing regulations.
• Experience in the startup ecosystem or event marketing is a plus!
• Familiarity with customer segmentation and personalization techniques is a plus!
  
  

Activities

As an Outbound & Email Campaign Manager, you’ll be responsible for creating high-quality email campaigns that connect with our audience and drive measurable results. Here’s what you’ll be doing:

• Email Campaign Development: Plan, create, and optimize email campaigns tailored to diverse target groups, ensuring maximum impact and engagement. Build and maintain high-quality email lists to support outreach and campaign effectiveness. Develop compelling tests to continuously improve performance.
• Automation & Workflows: Design and implement email automation workflows for lead nurturing, customer acquisition, and retention.
• Performance Analysis & Optimization: Analyze email campaign performance metrics, such as open rates, click-through rates, and conversions, to identify areas for improvement. Derive actionable insights and implement data-driven optimization measures.
• Strategic Coordination: Work hand-to-hand with the (content) marketing team to ensure campaigns with broader strategies. Work closely with other teams such as Sales, Startup Relations, and Program to integrate their needs seamlessly into overarching strategies - and to ensure consistent messaging and delivery across all touchpoints.
• Compliance & Quality Assurance: Ensure all email marketing activities adhere to GDPR and other legal requirements. Maintain high standards of email deliverability and user experience.
  
  

About The Company

We organize Europe's top startup festival and the largest healthtech innovation gathering. By connecting founders with resources, we're shaping technology for a better future. Join our team and make an impact!

Startup Events GmbH is the company behind the Bits & Pretzels events. In 2014, Bits & Pretzels started as a small founders' breakfast with only 80 participants.

Today, 7,500 founders, the world's leading companies, and the most inspiring speakers join our annual festival and Bits & Pretzels HealthTech is on the way to become Europe's most important event for healthtech innovation. We all share our belief that entrepreneurship and innovation can drive positive change in Europe and all over the world.

This extraordinary development was only made possible by a hard-working team. With the belief in our success, we convinced personalities like Michelle and Barack Obama, Arnold Schwarzenegger, Jessica Alba, Michel J. Fox, Ariana Huffington, and many more to speak at our events.

With us, you'll have the opportunity to make an impact, learn from the best, and be a part of an innovative and supportive community.

Click on "Apply" for details on the benefits, the team and the application process.