Product Marketing Manager Amazon Business, EU Gift Cards - #2118051

Description

Are you passionate about scaling successful products and creating impact at a global level? Join us as Product Marketing Manager for Amazon Business Gift Cards in Europe, where you'll shape how businesses purchase and use digital payments across the region.

In this highly visible role, you'll own end-to-end marketing initiatives for Gift Cards on Amazon Business, from campaign development to execution and optimization. You'll craft value propositions, launch innovative marketing channels, and develop strategies that resonate with business buyers across Europe. Working closely with global teams, you'll also influence product development to ensure our offerings meet evolving B2B customer needs.

This is an exceptional opportunity to combine strategic marketing expertise with commercial acumen, operating at the intersection of digital payments, e-commerce, and B2B. You'll drive customer acquisition, optimize conversion rates, and build strategic partnerships while directly impacting the P&L of a fast-growing business segment.

If you're excited about leading marketing innovation in the B2B payments space while working with talented teams across Europe and worldwide, we want to hear from you.

Key job responsibilities

Business Performance & Strategy

• Drive business planning and performance reporting for the Gift Cards segment on Amazon Business to the European Gift Cards leadership
• Deliver growth in sales and profitability targets
• Coordinate between European and global Gift Card teams and contribute to the global product strategy
• Drive alignment across business units (Marketing, Sales, Product, Operations)
  
  

Create and execute marketing strategy

• Own the marketing strategy and execution for EU Gift Cards on Amazon Business end-to-end
• Create, expand, and optimize owned and operated marketing channels with a focus on onsite traffic
• Define Go-to-Market (GTM) strategies for new gift card products and features
• Partner with the Amazon Business and Payments teams to unlock new placements and channels
• Drive customer acquisition and adoption
• Improve conversion rates by optimizing landing pages and detail page experience
• Integrate Gift Cards into broader Amazon Business marketing
  
  

Work with product and tech teams to improve customer experience

• Build business cases for new features and secure funding
• Manage product launches across Europe
• Define business-focused product selection (pack sizes, values, designs)
• Optimize Gift Card pages on Amazon Business
  
  

A day in the life

As the Gift Cards Marketing Manager for Amazon Business, your day is diverse. You might start by reviewing campaign performance, then dive into writing a strategy document. Midday, you could be collaborating with EU colleagues on best practices from our consumer marketing, or contributing to our regular business reviews to report performance to senior leaders. Walking the digital store keeps you connected to the customer experience. In the afternoon, you will connect with partners in the global Product team on feature launches and roadmap alignment. Your role demands agility, creativity, and an understanding of B2B and gift card customers.

About The Team

As the EU Gift Cards team, our mission is to offer customers a convenient and thoughtful experience to give and receive gifts. Our team owns Amazon Gift Cards, our Balance top-up product, and the sale of gift cards form other brands on Amazon. This extends across the Amazon consumer website

and Amazon Business.

We are part of the wider EU Payment Products team. The Gift Cards team is part of Consumer Gift Cards (where we also sell our own Amazon Gift Cards and the Top Up solution on our Store), and sits within the EU International Payment Products organization. As such, we are the home of all customer payment products, including the Co-branded Credit Card and Instalments (buy now, pay later).

We're a pan-EU team with members across several offices, our biggest hubs are London and Munich. We take pride in our diversity, talent development, and a high bar for customer experience.

Basic Qualifications

• Experience in professional non-internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience managing and measuring marketing performance in various channels
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Ability to effectively manage diverse sets of stakeholders
  
  

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience in commercial roles managing or contributing to a P&L
  
  

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

m/w/d

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.


Company - Amazon EU SARL (Germany Branch)

Job ID: A2979700