Visual Merchandising Manager (m/f/d) - #2078580

Job Description

We are seeking a creative and commercially minded Visual Merchandising Manager to create industry leading omnichannel experiences contributing to our mission “To Inspire and Develop the Builders of Tomorrow”.

Unleash your project management skills and make a difference. Join our Europe Central (EUC) Trade Marketing Team for an exciting opportunity!

Please note This position will be based in our LEGO Sales Office in Grasbrunn, close to Munich and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.


Core Responsibilities

• Trade Marketing responsible for the EUC Visual Merchandising future direction.
• Driver of the VM innovation agenda creating integrated OESP experiences based on data and insights.
• Overall VM budget ownership including strategic prioritization in line with business priorities as well as Sales and Marketing needs and opportunities.
• Responsible for annual VM activation plan based on audience and retailer priorities as well as shopper & consumer insights. Track and evaluate results and adapt plans accordingly.
• Conceptionalize scalable yet differentiated and targeted solutions including material sourcing with internal and external partners, serving needs of a diverse market.
• Primary contact to our external VM agency; guide & supervise VM agency whilst securing excellence in execution as well as highest LEGO quality standards.
• Curios explorer who brings external developments in and generates ideas proactively to ensure Trade Marketing innovations in omnichannel spaces.
  
  
  
  

Play your part in our team succeeding!

The LEGO Marketing Team brings one of the world’s most iconic brands, and it’s products for consumers and shoppers to life. Our Marketing Team consists of amazing marketeers who distil audience insights, take decisions rooted in data, and develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events and instore execution, ensuring strong media presence and engagement. We translate global audience and franchise strategies into local go-to-market-strategies for Germany, Austria & Switzerland. TM in particular ensures industry leading POS presence – online and offline. The VM Manager takes ownership for industry leading LEGO brand experiences merging physical and digital elements at and beyond established retail partners across the D-A-CH area.

Do You Have What It Takes

• Several years relevant Visual Merchandising, Trade Marketing, Brand Marketing or Sales experience within FMCG or premium consumer brands
• Track record of designing and rolling out innovative projects in the area of Visual Merchandising, Trade Marketing or Events
• Commercial savvy, strong shopper first thinking, deep understanding of omnichannel Trade Marketing as well as retail-landscape
• Strong strategic and coordinated end to end thinking and ability of translating strategy into local priorities for Trade Marketing
• Relationship builder and collaborator with a strong ability to influence, gain trust quickly. A strong collaborator across teams and hierarchies to effectively steer a wide range of collaborators internally and externally
• Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning attitude, strong analytical and evaluation skills and ability to turn findings into action
• Proficient in MS Office, especially Excel
• Proficient in German and English
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.